Business transformation in the digital era has developed and changed quite rapidly. If you have a business, then of course you have to think about an online marketing strategy to market your products so that you can continue to compete in the competitive business world. There are various marketing strategies, but the main thing is that you have to determine what goals you want to achieve. In determining this company's goals, three aspects must be considered, namely determining realistic goals, adapting changes and new technologies, and keeping up to date. But first you have to determine what goals your company wants to achieve, whether you want to sell more products, sell premium services, or sell more products/variants offered.
First of all you have to make a business plan, where in this there are many things that must be prepared. If you want to do a business strategy online – which is highly recommended, then some things that need to be prepared are a website, social media, email marketing, and Google My Business if you want to market products online without a website. But the website itself can be analogous to the 'home' for your business.
To increase search rankings in Google search, of course the easiest and free way is through organic search, or manually searching on the most popular search engine today, Google. Here we will discuss the most important thing in Google organic search, namely "keywords". Keywords have a fairly important role in the dissemination of your business information. If your products and business on the website contain the keywords that are most sought after by customers, then it is not impossible that your business will rise to the first suggestion page/website on the Google search page.
So basically a website must contain as many important keywords as possible that are most relevant to the products you offer and are most sought after by customers. There are two techniques for optimizing website keyword searches by Google, namely Search Engine Optimization (SEO), and Search Engine Marketing (SEM). In this article we will discuss SEO, and here are 10 free SEO tools for keyword searching and optimization for your website
1. Google Search Console This platform is one of the free tools from Google. Basically, this tool is used for analytics, such as viewing, monitoring and managing website performance, indexation, traffic, backlinks, and solving keyword problems related to Google search. The main feature of Google Search Console is to measure how the keywords you use on your website are performing. So you could say this feature is very important to evaluate and determine the next keywords that will be used on the website to optimize SEO.
2. Google Keyword Planner Google Keyword Planner can work best if you combine it with Google Ads. Basically, you can use this platform to find and analyze the right keywords to advertise on Google Ads. However, you can still use this platform as an SEO tool because it has access to complete keyword index data from Google itself. Insights from this platform are very suitable for determining business content marketing strategies. You will get keyword ideas that relate to your website and products, as well as the amount of keyword volume on Google search.
3. Google Trends This platform really helps you in doing keyword research, because it can compare several existing keywords with the latest articles that you have. In addition, Google Trends has a graph that contains data on the most searched and accessed keywords from around the world. Not only that, there is also a complete keyword index archive of data from the previous few years that has been indexed by Google. You can filter by location, search history, and category. Interestingly, you can also use this platform to show research on the data you are currently using, the causes of interest, and where your website visitors come from.
4. Google Analytics You could say the most complete SEO tools platform is Google Analytics. This platform stores a lot of important data that you need for further analysis or research. Analytics provides complete website SEO data, about how visitors interact with your website. There are many reports that you can use from your website visitor data. The data is equipped with complete graphs, ranging from location, gender, most accessed keywords, topics of interest, and so on.
5. AdWord & SEO Keyword Permutation Generator These tools are very helpful in finding and compiling the right keywords for your website. So you can use this platform to determine keywords that relate and match the content you have and link them with Google search. This tool can compile and recommend alternative keywords that you can use for website SEO optimization. But for maximum results, you still have to combine this tool with other tools in determining keywords for your website.
6. Wordtracker This platform can be used as an SEO tool as well as a market research tool or pay per click based keywords. Where this tool can also recommend some keywords that are more accurate because they are not simplified. In addition, this platform shows comparison of search results (SERP), searches for related keywords, as well as archives for storing keywords that you have entered. This platform is equipped with an easy and simple display design and user interface.
7. Keywordtool (dot) io This tool is used to find and determine long tail keywords. This long tail keyword itself means keywords that are more specific, targeted, and have a low level of keyword competition, allowing you to get high rankings on Google searches. So it can be said that this tool is ideal if you want to find the right keywords for your website.
8. Moz You can use Moz to do inbound marketing. One of the Moz features that might help improve your website is the Mozbar. Where this feature can measure the level of Page Authority (PA) and Domain Authority (DA) of your website. You can implement this measurement directly and see the comparison results with other websites when you search for websites or keywords in Google search. Moz also has a very user friendly interface.
9. KWFinder This tool simplifies the understanding of keywords and SEO. Where the core principle in SEO is to find keywords that have a low level of competition but high search volume. The key is that you have to guess the right keywords. KWFinder is very suitable for beginners who want to learn about SEO and implement keywords on their website.
10. LSI Keywords This platform helps you find words that are still related to the topic/article/content on your website. So this platform is not only about finding the right keywords. But it's more about looking for the relationship between the main keywords and topics related to the content, so that when indexed, Google will find them through content that is relevant to users. Through this tool, you can enter up to ten keywords at once. Then the keyword LSI will provide complete keyword related recommendations with an analysis of the number of searches per month, CPC rate, and level of SEO competition. You can use these recommendations to strengthen the relevance of your content to keywords in search engines. The last thing that is important for website optimization is analytics. Analytic is very necessary to measure what you have done in your online business strategy, and ensure whether the marketing strategy used really works and is successfully applied to the company. In this case, analytical results in the form of tracking results are very important to determine the next marketing strategy. But don't forget to stay flexible to trends and changes, that is, always adapt to changes and the latest technology used in your industry. To do this, research is needed on the tools, technology, and tactics used.
